Before You Write Another Blog Post A content strategy guide for corporate bloggers eBook Jeffrey Kranz
Download As PDF : Before You Write Another Blog Post A content strategy guide for corporate bloggers eBook Jeffrey Kranz 
Your next blog post will either be a huge content marketing success or a huge waste of time. Why leave it to chance?
Your company's blog hinges more on how you plan your content than it does on how you write your content.
When you plan your blog posts right
- You make more money
- You get more traffic
- You grow your business
- You make better decisions (and learn more from your failures)
When you don't plan
- You lose your audience
- You are vulnerable to competitors
- Your writers waste their time
- You miss out on long-term traffic
This book walks you through the process of strategically planning every post on your company blog.
This guidebook will give you and your marketing team a game plan for coming up with blog post ideas and ruthlessly vetting out the duds.
You'll learn how to out-write your competitors. You'll learn how to produce more content than you ever thought you could. And most importantly, you'll learn how to set up every future blog post to bring in more traffic and revenue.
Before You Write Another Blog Post A content strategy guide for corporate bloggers eBook Jeffrey Kranz
If you're a professional who writes blogs or wants to write or realize that you *should* write (feeling guilty about not writing!), then READ THIS BOOK. It's succinct but absolutely chock full of helpful, non-obvious advice, checklists, patterns and tools to make you a better blogger/writer/marketer. The price is so low (less than a magazine) that I hope the author comes out with few more titles like this every few months so that I can keep my skills current with the latest best practices. The slant for this volume is definitely toward a corporate marketer doing inbound marketing, but I imagine independent bloggers will gain a lot of insights as well.Product details
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Before You Write Another Blog Post A content strategy guide for corporate bloggers eBook Jeffrey Kranz Reviews
This book really opened my eyes to things to consider before writing.
Reading this opened my eyes to the necessity for more planning and intentionality in my blogging life. Highly recommended for all bloggers and content creators!
If you have been around the block with marketing and sales courses (as I have) you will know the principles. It is the way it is put together that makes it a worthwhile read for your content marketing, through blogging, journey.
This is a great guide to the beginning and the novice blogger. If you are thinking of starting a blog or just a little guidance where you are at with your existing blog, read this book!
The action plan you need to write content your target audience need and drive traffic to your website thanks to a careful planning of your article promotion before you even block time to write.
Very helpful to have all the great checklist to help you produce and promote your content.
This book is so different from all the other books I've read, ever. It's practical, straight to the point, and full of actionable ideas. However, it had me at the "ATV vs The Locomotive" analogy. This was the part where the thing that I steadfastly believed got demolished and was, I, none the happier for it.
This isn't a book of cheap tricks to get clicks. It's proven methods to consistently produce your best possible blog posts in any category. Kranz focuses on generating ideas and strategically selecting the best approach to a given subject—an area I struggle in a lot as a writer.
If you feel like you've been spinning your wheels producing content without gaining any traction, this is a book for you.
If you directly supervise a writer or a team of writers, please, I'm begging you, read this book. You'll be happy to find that you're getting more output from your writers, and they'll be happy to find that what they write has a greater impact on your audience.
If you're a professional who writes blogs or wants to write or realize that you *should* write (feeling guilty about not writing!), then READ THIS BOOK. It's succinct but absolutely chock full of helpful, non-obvious advice, checklists, patterns and tools to make you a better blogger/writer/marketer. The price is so low (less than a magazine) that I hope the author comes out with few more titles like this every few months so that I can keep my skills current with the latest best practices. The slant for this volume is definitely toward a corporate marketer doing inbound marketing, but I imagine independent bloggers will gain a lot of insights as well.
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